,,The place I love“ is a project of social responsibility that Banca Intesa launched in 2011 with the support of ministry of culture, and in collaboration with a non-profit organization „Evropa Nostra Srbija“ and the Republican institute for the protection of cultural monuments. The project’s goal is to educate about the significance of cultural and historical heritage, ambient entities and natural beauties, as well as to renew those already recognized as places of special significance